FedEx, its business environment and who they are - Free Essay Example

Sample details Pages: 19 Words: 5626 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Research paper Did you like this example? Introduction FedEx, originally known as FDX Corporation is a logistics services company who pioneered the modern air/ground express industry in 1971. The founder of FedEx is Frederick W. Smith and it is based in the United Stated with headquarters in Memphis, Tennessee. Don’t waste time! Our writers will create an original "FedEx, its business environment and who they are" essay for you Create order The name FedEx is a short form  of the name of the companys original air division,  Federal Express, which was used from year 1973 until year 2000. (Wikipedia, 2010) Under the respected FedEx brand name, FedEx is offering integrated business applications through operating companies competing collectively and managed collaboratively. There are FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks, FedEx Supply Chain and FedEx Services. With more than 290,000 employees, FedEx currently serves more than 200 countries which include in the Asia Pacific, Europe, Middle East, Latin America and North America. (About FedEx, 2010) FedExs mission is to produce the superior financial returns for shareholders by providing high value-added supply chain, transportation, business and related information services through focused operating companies. Then FedEx has made a promise that customer requirements will be met in the maxi mum quality manner appropriate to each market segment served. Besides, FedEx will attempt to develop mutually rewarding relationships with its employees, partners and suppliers. (About FedEx: Mission Statement, 2010) FedEx and its business environment Technological environment Technology plays a very important role in delivery of the FedEx service. FedEx is setting the efficiency industry standard and customer service by using technology advanced and FedEx was do extremely well in anticipating and projecting demands of an environment that would depend and thrive on information. FedEx was the first to integrate wireless technology more than two decade ago and continues to develop and lead the industries in developing innovative wireless solutions. Hence, FedEx has developed an information systems network that enables customers and support personal to have wireless access anytime and anywhere. Then, FedEx implemented e-business application to improve the level of customer satisfaction as well as their overall transactions with the clients. The e-business system included a web or call centre service where the company can easily be informed of the status of the packages delivered. (About FedEx: FedEx Attributes Success to People-first Philosophy, 2010) Competitive environment There are two main competitors for FedEx which are DHL and UPS. UPS or United Parcel Service Inc. is the worlds largest  package delivery  company which headquartered in  Sandy Springs, Georgia,  United States. UPS delivers more than 15 million packages  a day to 6.1 million customers in more than 200 countries and territories around the world. UPS is well known for its  brown  trucks, internally known as package cars and UPS also operates its own airline based in Louisville, Kentucky where its World port air hub is also located. (Wikipedia: United Parcel Service, 2010) DHL Express  is a  division  of  Deutsche Post DHL  providing international  express mail  services which originally founded in 1969 and expanded its service throughout the world by the late 1970s. DHL expanded its services to countries that could not be served by any other delivery service, including the Eastern Bloc, Vietnam and the Peoples Republic of China. (Wikipedia: DHL Express, 2010) Cultural environment FedEx is more emphasized on a people-first philosophy, where respect for all people is a fundamental value and everyday business practice within the company. FedEx Corporation strives to create an environment where people can contribute and grow, and where the values of diversity are woven through the organization. Chapter 4: The Analysis of Customer Touch Points Types of customer touch points There are 3 types of customer touch points which are pre-purchase stage, purchase stage and post purchase stage. There are different ways and strategy that a company uses to set up these touch point with the customer in order to build a relationship. FedEx is also one of the companies that practice this customer touch point strategy. First customer touch point will be the pre-purchase stage which consists of 3 customer touch point method. The first one will be manageable communication tools such as advertising, public relations, point of sales materials, sponsorship and etc. FedEx have established many customer touch point in this area by using integrated marketing communication tools to build up relationship with the customer. Example: FedEx uses advertising tool to introduce the company and promote it product which is the delivery service that they provide are the best to the customer; Public relations tool is also in use where by FedEx held some press conferences or road show s to explain and demonstrate how well is their delivery service to the public customer; FedEx also having some sponsorship to quite a few major events around the world like Olympics, World cup and so on. Second are the non-manageable communication tools such as word of mouth, search engine, news cover and etc. Since these are non-manageable communication tools, FedEx cant control these tools but the only to create positive image is by producing good quality delivery service to the customer and satisfy them so that the customer will help spread some good word of mouth or even have a chance to get on some news cover page. Third are the company representatives such as salesperson, email, and recipient. If a customer wants to deliver a package by using FedEx service, they will need to encounter their salesperson, counter recipient or email to FedEx. Next , the second customer touch point will be the purchase stage which means that the customer making the purchase while come in contact with the company itself. Customer can purchase FedEx service by their e-commerce site, outlet store and confirm their purchasing order through fax or email that is very convenient for the customers. FedEx sells delivery services, so the main touch point from FedEx to the customer are the companys delivery truck, driver, delivery note and their employee. Customer can purchase the delivery service through FedEx website or directly through FedEx outlet and each parcel is attach with a location device that the customer can log on to FedEx tracking internet service to check whether the customer parcel is delivered successfully. The last customer touch point will be the post purchase stage where the company provides some after sales service to customer to ensure that the trading process is a satisfying experience for the customer. FedEx provides fine after sales service to the customer by providing complaint forms and calls to ensure that the customer that receives their delive ry package will be in good shape and to improve on their service quality to ensure every delivery is up to the customer expectation. FedEx will also ensure the package will be delivered on time to the customer and the package will be in one good piece. If the package is damaged, lost or didnt received on time, customer can file a complaint to FedEx and FedEx will attain to the complaints. Track the experience along the touch points The objective is to track the experience at various customer touch points to develop an understanding of the customer thoughts and learn how the customer experience can be enriched. From above we know that there are 3 stages and each stage provides various touch points. The company need to track down the customer experience in each touch points to find out what information that the customer needs and what actual experience that they desire. The company can track the customer experience through the customer decision making process which consists of 5 stages: Need recognition, information search, and evaluation of alternative, purchase and post purchase. These 5 stages are categorized under the 3 type of customer touch point to help in tracking the customer experience. The first three: need recognition, information search and evaluation of alternative are fall under the Pre-purchase stage, while the other two falls under their respective stage. First, how FedEx gain need recogn ition from the customer? The answer is by advertising through the mass media like television, radio, internet and etc. By doing all these, customer will soon aware of FedEx and its delivery service. Next, after the customer needs recognition start, they will try to search for information about FedEx delivery services through word of mouth, internet search engine, counter recipient and etc. After the information search is done, customers will start evaluating FedEx delivery service and compare it against FedEx competitors such as UPS and DHL. The fourth stage will be the purchase stage where the customer purchases FedEx delivery service through internet, phone, retail outlet and etc. The package will be delivered after the confirmation of purchase based on how the customer chooses to be delivered. Once the package is delivered to the customer, post purchase stage starts. Customer will either feel satisfy or file up complaint to FedEx while FedEx need to provide after sales service to ensure the satisfaction of the customer. Service Failure Reliability is very critical in service to every company but in all service contexts, service failure is inevitable because mistake or errors will always occur, nothing is perfect, what the company can do is to minimize the service failure. Especially for FedEx, a service company that sells mainly on their delivery service to the customer must up hold their service quality even though FedEx also will face service failure problems. Service failure occurs when the company service performance that falls below a customers expectations in such a way that leads and result into customer dissatisfaction. FedEx also occur service failure which create dissatisfaction to the customers. One of the cases is FedEx and its child company FedEx Ground having system differentiation, means that these two are two separate companies where FedEx cant manage or solve the problems or issues that occurs in the child company FedEx Ground. There are customers that facing some service problem with FedEx Gr ound because of their parcel wasnt delivered on time and somehow the parcel was found missing, the customers call up FedEx and ask for a solution but the FedEx staff just giving empty promises because FedEx cant interfere in FedEx Ground businesses although they are parent and child company relationship. When there is service failure, the company needs to think of a way, a strategy to response to it, to solve the problem, this is where service recovery happens. Service recovery refers to the actions that are taken by a firm in response to a service failure. FedEx provides money back guarantee service to the customer whenever there is a service failure occur, by doing this, FedEx hope to ensure customer will not feel dissatisfy with FedEx and continue using their service without spreading bad word of mouth that will result in negative image. FedEx also will attend to a customer complaint immediately to help the customer to solve his problem as soon as possible to maintain the cust omer satisfaction. Dissatisfied Consumer Behavior According to the Retail Customer Dissatisfaction Study 2006 by the Verde Group found out that 48% of the respondents reported that they will avoid a store because of someone elses negative experience, and for those who encountered problems, 33% said that they would definitely not or probably not return to the same company for their product and service. This shows that word of mouth can create a huge impact and influence on the company negative image; this can be referring as the exponential power of storytelling, as people tell the story of their bad experience with the company, the negativity is established and will grow eventually. There are some customers that encountered bad services with FedEx and this resulted in some serious issues. These dissatisfied customer wrote a post on their blogs or forums to express their feeling by telling the story that how they are treated by FedEx delivery services and they are also felt angry towards the attitude of FedEx customer service that doesnt treat them as important customer, so in the end they decided to change to purchasing FedEx competitor services like UPS or DHL. Service Guarantees What is guarantee? From Websters Dictionary, guarantee equals to an assurance of the fulfillment of a condition make by one individual to another individual. In the business context, a guarantee is a pledge or assurance that a product or service offered by a firm will perform as promised and, if not, then some form of reparation will be undertaken by the firm to the customers. Example: for tangible products, a guarantee is often done in the form of warranty. FedEx always stress out that their delivery service will be on time and they are confident and sure about this statement, but incident do happens, thats why FedEx offers service guarantee too to gain the customer confidence and belief in their delivery service. FedEx offers money back guarantee service to the customer if the package that they delivered didnt arrived to the destination within the promised time, customer can either request for a refund or transfer the money for the delivery service charges but under some terms and conditions. Chapter 9: The Hybrid Interface There are two types of hybrid interface which are people-led hybrid interface and machine-led hybrid interface. People-led hybrid interface People-led hybrid interface defined as an interface where interaction between human being and machine occurs in which people operate in the foreground and are supported by the machine (Rayport,2005). The interaction between human being with a machine can enhance the effectiveness or increase and productivity in the daily operation. The peoples who operates in the foreground and are supported by the machine needs to have the knowledge to manage and evaluate the state of the machine. For example, the people led interface incur when the FedEx driver driving the courier van to deliver goods and services to their ultimate customers. Hence, the interaction between the FedEx driver and the customers caused the FedEx driver to accomplish the task of delivering goods and services on time with enabling by the machine FedEx provide and deliver on time services to their customer in order to maintain the long term profitable relationship and develop the customer loyalty towards its compan y. Hence, FedEx has developed the innovation of the technology to support their daily operation. FedEx set up COSMO (Customer Operations Service Master On-line System) to monitor each stage of their delivery cycle. COSMO is a computerized packaged tracking system that allows the FedEx employees to key in the information needed by several ways (Technology innovation at FedEx, 2010). For example, FedEx customer service representatives key in the necessary information into COSMO by computer terminals to reach their customers, this mean that FedEx has apply the people-led hybrid interface where the customer service representative (human being) is enable by the COSMO (machine) to reach the customers. Besides, FedEx always giving supports and encourage their employees in order to allow them to be more innovative in the working environment and more confident in decision making process by providing quality results. FedEx is providing their employees to use the high technology hand-held t racker and the digitally assistant dispatch system (DADS). The hand-held tracker is used to records the information throughout the day and allow the couriers to scan the bar code on every waybill at each stage of delivery process. It helps to retain and transmit the information of the package such types of service required, destination and routing instruction as well as provide guidance to the couriers by a series of performance measurement. While, DADS is a small digitally assisted dispatch computer system that found in all couriers van to enable the couriers to administer their time and routes with high efficiency (Technology innovation at FedEx, 2010). For example, when the couriers return to the van, the information acquire is then downloaded from the hand-held trackers to the DADS in order to update the package location in the COSMO system. By using this type of people-led hybrid interface, it provides the customers a convenient ways to find out the time and location of thei r package. Hence, FedEx able to maintain positive control over its shipments and enhance their customer satisfaction by constant tracking with the interaction of the human and machine. Furthermore, FedEx develop its innovation technology by setting up the Command and Control system in their operation. Command and Control is the satellite to ground-level operation system which based at the Memphis SuperHub (Technology innovation at FedEx, 2010). FedEx used this system to act as a weather management tool and to check the traffic information in order to enable the FedEx Company deliver the package in any weather condition with the fastest and safest manner. For example, FedEx connect to over 750 customer service workstations, over 500 aircraft and traffic hubs around the world to ensure the coordination of inbound and outbound aircraft and thousands of delivery vehicles are in smooth condition and enable their employees to deliver the package on time to their customer to achieve cus tomer satisfaction. Each types of hybrid interface used by FedEx Company have the benefits that improve the companys daily operation. People-led interface helps the front line employees of the FedEx to increase their work productivity and enhance the effectiveness and efficiency of their work. For example, with the high technology hand-held tracker, it helps the couriers to records and retains the information by scanning the bar code of the waybill in every stage of delivery process. Thus, it helps to increase the productivity and the efficiency of the work of front line employees. Besides, the people led machine interface helps FedEx to maintain their positive control over every single step of it shipment process to deliver the goods and services to the customers. It is because, when the couriers return to the van, the information is downloaded from its hand- held tracker to the DADS and immediately updated the package location in the COSMO system. Hence, it enables their cus tomers to check their shipment status, delivery time and etc to provide 100% customer satisfaction. Furthermore, the interaction between human and machine interface enables FedEx to deliver goods and services to their customers with the fastest and safest route in any weather with the implementation of Command and Control system. FedEx using the NASA weather data and artificial intelligent to help the company selects the fastest, safest and most cost- effective way to deliver goods and services to the ultimate customer. The command and control system help FedEx to increase per capita output of their frontline employees and thus increase the quality of their interaction with customers. Machine-led hybrid interface Many business organizations have deployed the use of machine-led interface in their daily operation nowadays. Machine-led hybrid interface is defined as the interaction between the machine and human, where machines operate in the foreground and are supported by people (Rayport, 2005). It requires an output to ensure that the machine will always keep the user up to date in the progression of commands or execute commands in physical space. FedEx has set up 45 call centers in global to handle over 500,000 telephone calls from their customers around the world per day. FedExs call centre is a machine led hybrid interfaces that enable the machine (telephone) to be supported by the people (call centre representatives). It used for the purpose of receiving and transmitting a large volume of requests by telephone and is operate by the company to administer incoming product support or information inquiries from consumers. By setting up the call center, it allow the customers who prefer mo re personal touch than using high technology device and customers who need more in depth explanation and information about the shipping process to call and speak with the call centre representative regarding their problems. FedEx has developed its operation through online by creating their own company website and embedding the FedExs live chat into their official website. Through the companys web page, FedEx can connect with their customers and get their involvement into the chat room to engage the positive relationship between the company and their customers. When the customers need any further assistance or have any enquiries regarding their shipment status, they can use the Chat with FedEx function by fill in their personal details to start the chat session. Thus, the FedExs employees will reply the customer through this interactive chat medium immediately. Hence, with the interaction between FedExs live chat (machine) with the supported of the employees (human being), it help s the FedEx to improve their business operation to be more efficient and easily to get into the involvement with their customers internal process as well as enhance the customers relationship. The machine-led hybrid interface brings some benefits to FedEx such as cost saving and higher productivity. FedEx website allows the customers to track their shipment information or the status of the package based on the package number without calling to the service centre. Thus it helps FedExs service centre to operate more efficient and able to handle more than 100,000 tracking enquiries daily. Furthermore, the capability of the FedExs live chat was successfully helps the FedEx to saving up the investment cost of setting up more call centre. The machine-led hybrid interface leverage the human talents by distributing their personalities or the emotional intelligent in scalable way. Human being is excelling in conveying empathy and handling the exception; hence with the support of the fr ontline machine, it helps to increase the employees productivity by channeling their work more efficiently. For example, when the customers call to the service centre, the system will deliver the customer to the service provider via phone line. After that, the customer service representative will answer the call and handling the problem or enquiries from the customers and try to satisfy their needs and wants in a polite manner. Chapter 10: Delivering the Integrated Customer Experience Integration within Implementation Domains There are three types implementation domains: brand experience, interface and innovations. The brand experience it can help the organization build reputation and get awareness in connections with customers. It included company or brand name, logo, advertisement, and web design.( Rayport, F.J. Jawoski, J.B. 2005) -Brand Experience FedEx shows a global brand the fastest route to worldwide. In year 2009, FedEx has been honored as one of the 100 Best Companies to Work For in the United States. FedEx also has been ranked in Fortunes magazine as Global Most Admired Companies . -Logo FedEx has its own Corporation logos; each of it has its own version of the wordmark used for identification and branding. The FedEx name is incorporated as a simple distinct text-only typographic treatment to create a clear, visually memorable identity. For FedEx logo, the Fed is in purple and the Ex is in a grey for the overall corporation use. While, for the original FedEx logo had the Ex in or ange. The FedEx wordmark is actually a notable hidden right-pointing arrow between the E and the X, which to emphasize the arrow shape. The concept of an arrow is to be promoted as a symbol for the speed and precision positioning, both FedEx communicative attributes. (Wikipedia, the free encyclopedia) Website has become a dominant technology. FedEx has its home page shipping resources source for everyone, so that customer could find out the information that the delivery services offer in their own region. FedEx website has created a quality website with full useful guidance and tools. In addition, a successful website should be able to lead the customers to take action. Such as, FedEx also allow the users to download FedEx Welcome Kit, so that it could help them optimize their shipping and manage account efficiently. -Interface Interface refers to the dynamic exchange of information in service that occurs between the company and the customers. Interactions with sales people face-to face, phone call, online chatting. ( Rayport, F.J. Jawoski, J.B. 2005) FedEx main focus is on customer service, so they will always have interaction with customers. If customer encounter any problems and make complaints they can even get to the customer support centre, faces-to- face interactions with FedEx staffs. The front office will handle the customer procurement and complaints. While, if customer have feedback or comments, they could email FedEx by select the appropriate service in order for a customer support representative to assist customers inquiry. -Innovations Innovations are a change in the product or services for adding something new that added features and benefits. The changes must increase product value, customer value, or producer value. The information about the package is just as important as the package itself. (Fred Smith, 1978). Today, FedEx provides customers access to real time information which has enabled new supply chain models and efficie ncies. FedEx focus and improve built upon innovation and it continues to be an integral part of the FedEx culture and business strategy. The FedEx Innovation labs is an information technology project designed to create an atmosphere of collaborative thinking around critical technologies such as advanced optics for scanning, robotics, pervasive computing, biometrics, video object recognition etc.  The Labs house a research and development team tasked with looking at future technologies that have a 3-5 years production roadmap. Integration across Implementation Domains Integration across implementation domains is more complex. It requires training program and expertise to create trustworthiness for customers. The Jobs at FedEx requires higher level of knowledge, experience, capabilities, and educated. FedEx need employs people with literature degrees, though FedEx might also need people holding with higher qualifications with MBAs. In addition, FedEx couriers receive roughly 50 hours of training per year. In order to maintain high quality service levels, training to be conducted by training professionals who understand the technicalities of the express transportation business. The courses from supply chain planning and logistics management to training on specific software programs, quality management and marketing sales. Linkages between the interface innovation To create linkages between the interface and innovation, the company must provide experiential encounters that are referred as dynamic, interactive, and innovative. ( Rayport, F.J. Jawoski, J.B. 2005). FedEx created corporate sponsorship and events. Beginning in 2007, FedEx became the title sponsor of the FedEx Cup, a championship trophy for the PGA Tour. FedEx is spent an estimated $44 million a year to sponsor the FedEx Cup, a full season of PGA Tour events culminating with a four-tournament playoff series to determine the top mens golfer, also Golf Digest reports. FedEx is trying to reach executives and other corporate decision makers. The PGA Tour has all the professional golfers from worldwide and its events are broadcast worldwide, and its appealed to FedEx. It is because FedEx is a global company; they needed to communicate to customers on global stage. FedEx is recognized by executives and consumers, by sponsoring such huge amount of cost and long run event it make sense b ecause it provides wide and extended exposure. So, this communications can provide new personalized experiential encounters between FedEx and the customers. Integrated marketing Integrated marketing is the process for managing customer relationships that drive brand value. In FedEx, within the marketing department activities are centered on customer segments. Each segment is staffed by a cross-functional team composed of manager, marketer, analyst, agency account executive, and may be a representative from the agency-managed fulfillment house. These cross-functional teams meet as frequently as necessary. E-mail has greatly facilitated this integration. All marketing vendors are connected to FedEx and to each other through the FedEx corporate e-mail system. The marketing communication can provide information to prospective customers. It can let the customers know about the service options available, cost, specific features, functions, and service benefits. FedEx has own customer information services department. It offering a customer service toll-free telephone line for customer questions. It is operated by an automated operator then will prompt the user to a live agent for uses of tracking, claims, scheduling pick-ups, locations, ordering supplies, setting up FedEx accounts, billing etc. However, the customers can get information in FedEx website which is https://www.fedex.com/my/ .One of the roles of marketing communication is persuade target customers that service offers best solution to meet their needs and build relationship with them. The company added on a facility on the official website for consumers to be able to track their packages from the Internet. Marketing at FedEx has two IT work teams supporting its efforts. The teams are physically located within the marketing building and report to both the IT and marketing organizations. FedEx  marketing mix  strategy  affected the  retention rate  prevailing within the industry. Marketing communication can also help maintain relationships with existing customers. It requires comprehensive, up-to-date customer database and ability to m ake use of this in a personalized way. FedEx marketing database contains a complete picture of all the companys customers worldwide, and their FedEx transactions. So, they can turn customer data into customer knowledge, to satisfy the customers needs. e) Marketing communications mix -Personal communications FedEx become a well known company through word of mouth. What really has established a good repute for FedEx is the consistence in providing good quality services  to its consumers. So, the customers will spread the positive words of FedEx to others. FedEx provides excellent  customer care  in this  service-based industry, this enhance an emotional connection between FedEx and its customers. -Advertising Advertising  is a form of  communication  intended to  persuade  an audience to purchase or take some action upon products, ideals, or services. FedEx has the TV commercial video ads. The advertising campaign launched to reflect on the new feature provided by FedEx also identified the expanded international capability of the company, appealing to a  global audience  to try FedEx services.  One of the best known ad campaigns is We Live to Deliver. This creates a huge impact for the company. One of the package deliveries giants biggest web campaigns, which running on YouTube, is a series of 3 minute called 1-2-3 Succeed! Grab the viewers attention and driving web traffic toward FedEx. -Publicity public relations Publicity  is the deliberate attempt to manage the publics perception of a subject. FedEx is known for  award-winning advertising and prestigious sport sponsorships. The reliability, speed, leadership, excellence and global reach that characterize FedEx are reflected in sponsorships and emphasized in FedEx advertising. The integrated marketing in  sports events  was used in order to reach audiences with diverse interests. This allowed customers to process orders and use FedEx as the default shipper. -Instructional manuals Instructional manuals consist of websites, voice mail, brochures and etc. FedEx website is a fruitful source for the potential customers to get information. Through FedEx we bsite, the customers can search for  FedEx  shipping services. The websites also provides a variety of auxiliary services relating to their shipping and freight service. -corporate design FedEx has its own planes; it purchased its own fleet of planes to meet the scheduled delivery times. This is an evidence that the public relations were greatly and positively affected the move. Company vehicles with the Federal Express logo have become moving billboards. Whereas `Federal Express only permitted 58-inch letters on the side of a trailer, the letters spelling FedEx can stand six feet tall. This can let the customers remember it vividly. Conclusion Within the package carrier industry, FedEx and UPS are two company which are almost familiar to most business and offer a range of services. However, FedEx has enjoyed a good name compare with UPS. As global electronic commerce initiatives increases, both FedEx and UPS are starting to offer services outside the normal package delivery. They realized that IT and business initiatives have provided opportunity for competitive advantage. FedEx are very innovative in coming up with new ways to add value to their customers experience with FedEx. They have always been act as an innovator and willing to embrace new technologies as well as create some of their own as shown in the example of FedEx using wireless technology to better track packages as well as launching its website with lets customers track their packages till it reaches its destination. While, UPS is using third-party alliances with other companies such as Pandesic has allowed UPS to provide customers with electronic commerce solutions. Since this is reflecting the level of IT integration within the respective companies, so it is clear that IT integration in FedEx is more advanced than UPS. Besides, in terms of service guarantee, FedEx tends to give an excellent incentive package compared with UPS. FedEx have a dedicated team for solving most issues along with the local representatives. In contrast, UPS also relies on local representatives, but they tend to have issues with paying for damages and they lack a dedicated group of employees who solve issues such as refunds and lost packages. There is a difference among FedEx and UPS in term of the customer service representative attitude when they answering the phone call. For FedEx, they offering well-mannered services and take immediate actions after receiving customer request phone call. While UPS, many customers complained that the service representative will occasionally hand up their call. It makes a real difference to urgent packages b ut u cant even speak to the right person. The weakness that FedEx faced is high cost in constantly expenditures in their infrastructure system. FedEx has spent billions, over $1.5 billion alone in capital expenditures, to create a worldwide network of hubs, airplanes and trucks. So, that why FedEx charges higher prices for its services than many of its competitors in the industry. However, it may lead to lose the market share form price sensitive customers. The typical customer doesnt care how well FedEx can deliver around the world, or how innovative their logistics or technology is. They usually want their package delivered from point A to point B for as cheap as possible. In conclusion, we think that FedEx will continue to be a role model in the future direction of business and IT strategies because of its ability to embrace IT-enabled technologies. Furthermore with the FedExs ability in identifying current business goals and aligning internal processes and business groups will continue to allow FedEx to be a competitive driving force in the global marketplace.

The Relationship Of Child Abuse And Father Daughter

The relationship of child abuse and father-daughter incest Angelica Flores Washington State University Abstract Father-daughter incest is defined as any sexual act with a family member that is blood related or closely related. Father-daughter incest is the most common type of incest; this is more common than mother-son incest. Research shows that women are more likely to be sexually abused by men because men are said to be stronger than women. Men can easily abuse women so women feel like they have no other choice but letting themselves go. Psychotherapy is a way of therapy to help women with insidious backgrounds. This essay contains different findings researchers have found from different incest victims. Incest is defined as sexual intercourse or any type of sexual act with a family member or any person closely related to the child. Incest can also be defined as a relationship with a step-parent/step-child even if they are not blood related. The topic of incest is a very controversial subject and can be seen as a taboo in the society because depending on the cultures, different cultures hav e different thoughts on incest. Although incest can be viewed in different ways, incest is still considered sexual abuse, simply because a child cannot give consent until the age of 18. Incest affects the child physically, emotionally, and physiologically. Signs of incest/sexual abuse include unexplained injuries, changes in behavior, or inappropriate sexual behavior to otherShow MoreRelatedThe Case Of Sexual Abusers1550 Words   |  7 Pagesby a male figure in the family. It’s usually father, or the stepfather, in the family who is the perpetrator, and the daughter who is the victim. In cases of daughter and father incest, the mother is usually aware of what’s going on but pretends not to know. Although the father is the abuser in this situation both parents are participating just in a different way. 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Parenting is everything to the development of a child’s life especially as they grow, learning what they are taught from home, school, and every day surroundings. When it comes to discipline many people are subjective towards where the line is drawn. Discipline easily becomes abuse when it leads to injury or an y harm of their life. As childrenRead MoreCultural Evaluation Of A Single Parent Family1096 Words   |  5 Pages October 11,2015 One Parent Isn’t Enough Growing up in a single-parent family had to be the hardest thing I ever had to do, but also the strongest thing I had to do because it made me the person I am today. My mom was a drug addict and my father wasn’t around, therefore my mom lost custody of me to my aunt when I was an infant. However, my aunt was a single-parent as well, and she already had two children of her own. She raised us all on her own, paid every bill on time, worked two jobs,Read MoreUnique Types of Family Systems Essay675 Words   |  3 Pagesthat can shift the hierarchy such as single parent homes, cultural differences, and effective parenting. If any one of these is stressed then child abuse and maltreatment may be prevalent in the home. Majority of the people would agree that the ideal family system would look like a two-parent house-hold governing the children. In this particular family the father would be seen as the head of house hold and the mother as his help mate. For the husband is the head of the wife even as Christ is the headRead MoreChildren Always Need Love, Compassion, Support And Empathy From Their Parents Essay1524 Words   |  7 Pagesparents when growing up. They are better off without a father in certain circumstances such as abuse, but both boys and girls will suffer a negative effect as they develop into adults without a father in any situation. No one can agree that growing up fatherless is far from the worst thing other than Michele Weldon from the New York Times, and her article â€Å"When Children Are Better off Fatherless† as she states: In the cases where the father is far from heroic – even abusive – his absence is alsoRead MoreThe Effects Of Fatherly Absence On Teenage Pregnancy826 Words   |  4 PagesIntroduction The absence of paternal care for children brings about technicalities when it comes to imparting good morals and values to the children of both sexes. It is often an impossible task for one parent to openly guide a child single-handedly. This notion warrants the investigation of the impacts of fatherly absence on teenage pregnancy through the engagement in early sexual activities. The absence of one parental unit creates a gap that gives room for mischievous behavior due to reduced oversightRead MoreChildhood And The Stages Of Adolescence Essay1594 Words   |  7 Pagesduring these two stages of life that has the biggest impact on a person. Breakups, Divorce, forced â€Å"love†, and Single parenthood are all things that if experienced during childhood or the adolescent stage of life, can affect one s view of love and relationships ultimately deteriorating their perspective of trust. In the novel, The Bluest Eye written by Toni Morrison, the character Geraldine is oblivious to her son, Junior, craving for love and affection, cravings which she fails to satisfy. He exhibitsRead MoreOthello Essay - Jealousy794 Words   |  4 Pagesout the worst in people. In Othello , it is clear that in law relationships will fail because jealousy makes both parties of the relationship act evil. In addition, jealousy can cause the downfall of a marriage. Moreover jealousy can initiate the downfall of a friendship. Jealousy can bring out the evil and irrational actions in a relationship, resulting in the failure of the relationship. Family (In Law) relationships will fail due to both parties acting evilly and irrationally becauseRead MoreThe Importance of the Parent-Teen Relationship Essay926 Words   |  4 PagesParent-teen relationships are among the most important in a youths life. Whether a parent is providing love, criticism, or old-fashioned rulemaking, the structure and stability of a healthy parental relationship with teens can make a huge impact on their stressful adolescent lives. In Speak, a healthy parent-teen relationship could have meant the difference between swift justice and months of harassment. Mothers, fathers, and family communication in general are all important in unique ways.

Information Technology Ethics Syndromic Surveillance System

Question: Discuss about the Information Technology Ethics for Syndromic Surveillance System. Answer: Introduction: First of all, while identifying the challenges it has been found that, the agency is facing major challenges. A health organization should keep the necessary data in database storage; in this, case most amounts of data are required to be collected from the hospitals and from the emergency rooms. In order to manage huge amount of data it is strictly needed to develop an application interface and all other technical supports are also necessary to be adopted (Wagner et al., 2004). However, the agency is lagging to develop and support the interface which is a major challenge to the agency. The functionalities served by the agency are completely uneven by nature. Moreover, the budget required to develop the interface is also not enough from the organizational perspectives (McGarry, 2016). In order to combat these challenges the agency is required to build software integrated packages. With the help of this software the agency will be able to share the details about the patients including their personnel detail and their problems too. Development of regulations is needed for data security. Secondly, another challenge is the privacy, the IS must be designed such that the system and details of the patients can keep secured from the external attacks. Third one is, the hospitals must implement a federal grant. Before the implementation and execution of the system it is needed to produce a fund in the initial stage, to support the system (Hoinville et al., 2013). In order to ensure the financial stability of the system, the agency should develop operational strategies. In the end of the federal fund, proper application capabilities and capability to analyze or detect the problems are required to be adopted. Lastly, another major problem might occur during the analysis. It means the agency should ensure that they have all the appropriate tools and expertise staffs that are required for data analyzing (Drea et al., 2014). While detecting the exact issue, two kinds of problem can come in front of vision. One will be the original and the other will not be; thus experts must distinguish them properly which is very difficult. Incorrect detection of problems will hamper the trustworthiness of the public. In order to avoid this, the workers should never under react or overreact in any tough situation. It has been found that the roles and responsibility of software, hardware and other analytical tools are very important for technical partnership. In order to develop and surveillance application with appropriate settings outbreak detection is needed to be improved (Wagner et al., 2004). The health agencies and other laboratories should incorporate the technical partnership to identify and mitigate the issues. These kinds of collaboration include information technology and epidemiologists specialists. The process is required to develop, informal professional network that is required to identify the possible solutions including the needs. The purpose of developing a syndromic surveillance system is to collect rather analyze the syndromes that might generate on an pre existing electronic data centre such as organizational health records, schools attendance tracker, production record of a pharmacy etc. Thus, it can be said that, syndromic surveillance system is referred to as a non-clinical disease indicator and it is able to identify specified symptoms only (McGarry, 2016). For example, the hospital uses different application vendors and diverse data standard. The IT staffs working for the hospitals are unwillingly diverted. A strong privacy advocacy group has expressed an alarm, system to identify the potential problems. The morbidity trends are characterized and detected by the wider usage of syndromic surveillance system. It holds an early life of defense system to develop the settings new emerging technologies (Kakkar et al., 2014). On the other hand, it can be said that, the syndromic surveillance system can help to detect the issue in the early stage before it affect the entire system. Initial detection will help to resolve the problem very soon along with this the market will also get benefitted from the system. Advanced emerging technologies and different evaluation interventions from various resources will also help to detect the problem in the early stage (Ruple?Czerniak et al., 2014). It will stop the infection to spread with speed and the system will provide high security for taking precautions and awareness in data collection and premature interruption. In order to develop electronic syndromic surveillance system, many agencies are adopting new technologies in terms of network management as well. These technologies will help to overcome these issues. References Drea, F. C., Lindberg, A., McEwen, B. J., Revie, C. W., Sanchez, J. (2014). Syndromic surveillance using laboratory test requests: A practical guide informed by experience with two systems.Preventive veterinary medicine,116(3), 313-324. Hoinville, L. J., Alban, L., Drewe, J. A., Gibbens, J. C., Gustafson, L., Hsler, B., ... Strk, K. D. C. (2013). Proposed terms and concepts for describing and evaluating animal-health surveillance systems.Preventive veterinary medicine,112(1), 1-12. Kakkar, M., Rogawski, E. T., Abbas, S. S., Chaturvedi, S., Dhole, T. N., Hossain, S. S., Krishnan, S. K. (2013). Acute encephalitis syndrome surveillance, Kushinagar district, Uttar Pradesh, India, 2011-2012.Emerging infectious diseases,19(9), 1361-1367. McGarry, R. (2016). Demystifying the Victimized State A CivilMilitary Crisis in Waiting?.Illness, Crisis Loss, 1054137316675717. Ruple?Czerniak, A. A., Aceto, H. W., Bender, J. B., Paradis, M. R., Shaw, S. P., Van Metre, D. C., ... Morley, P. S. (2014). Syndromic surveillance for evaluating the occurrence of healthcare?associated infections in equine hospitals.Equine veterinary journal,46(4), 435-440. Wagner, M. M., Espino, J., Tsui, F. C., Gesteland, P., Chapman, W., Ivanov, O., ... Hutman, J. (2004). Syndrome and outbreak detection using chief-complaint dataexperience of the Real-Time Outbreak and Disease Surveillance project.Morbidity and Mortality Weekly Report, 28-31.

Technology in A Brave New World Brave New World Essay Example For Students

Technology in A Brave New World Brave New World Essay Technology in A Brave New World Technology is defined as using the entire body of science, methods, andmaterials to achieve an end. Technology, or techne, is so preoccupied withweather it can, it never considers if it should. In Of Techne and Episteme, aarticle on technology and humanities, the author Eddy warns us that a societywithout epistemological thinking would lead to a society of skilledbarbarians. This is the topic of the novel Brave New World in which AldousHuxley portrays a future world where babies are manufactured on an assembly lineand put into a social class while they are still embryos in a test tube. Aschildren they are engineered to be content with their rank in this world wherelove, viviparous reproduction, and knowledge of anything beyond your job servesno purpose. A look at Brave New World supports Eddys beliefs on the importanceof humanities in society because of unethical genetic experimentation and thecharacters lack of individuality. We will write a custom essay on Technology in A Brave New World Brave New World specifically for you for only $16.38 $13.9/page Order now The society of Brave New World has gained the knowledge to producebabies much like their God, Henry Ford, produced the Model T. They have takenthis technology and exploited it for their own benefit. They have created withtheir hands without using their head or heart. Scientists toy with the embryos,cutting off oxygen to those predestined to become lower caste members. Thosechosen to work as rocket plane engineers were in constant rotation during theembryonic phase of their life. Doing repairs on the outside of a rocket inmid-air is a tickish job. We slacken off the circulation when theyre right wayup, so that theyre half starved, and double the flow of surrogate when theyreupside down. They learn to associate topsy-turvydom with being well-being.These procedures would be considered morally incorrect today, however, in thefuture the lack of ethics allows this to be a normal procedure. Eddy stressesthe importance of humanities, and teaching of moral ethics. Schweitzer saidthat If any age lacks the minds to force it to think about the ethical, thelevel of its morality sinks, and with it, its capacity to answering thequestions that present themselves. This quote could not apply its-self more toBrave New World. Each of the characters in Brave New World lacks an important humancharacteristic, individuality. I feel individuality is one of the mostimportant things that defines us as humans, we were each created differently,and, like a snow flake, no two people are alike. In the future, due to theadvent of genetic engineering, up to 17 thousand babies can be made from asingle fertilized egg. Each person has their identity programmed in thedecanting room. Each life has a predestined path that has been determined forthem, robot slaves working for society and gain, no different than the skilledbarbarians of Eddys warning. I feel that Eddys beliefs are supported by Huxleys novel Brave NewWorld. Without humanities, Huxleys future thought only of the end and not ofthe means, there was no concern for life and each life lacked individuality. Ithink the most unnerving part of this is I see many similarities between Brave New World and the present and todays social tendencies.